Computer-Mediated Communication and Community. Kerr and Starr Roxanne Hiltz, Network for Good provides news on relief efforts around the world, along with information on how citizens can help. Considering that the participants in the discussion forums reside all over the world, but largely in the U. Visitors can easily navigate through the presented information, whether they want to donate money, blood or tissue, or simply find the information they are looking for.

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Clearly, this approach involves a certain degree of overt participant observation. Basics of Qualitative Research: One of the crucial research questions is how the Internet is being used as a channel to support this process and how interactivity might further reshape the marketing paradigm.

The capitalisation on group dynamics and the explicit use of the group interaction enables the generation of data and insights that would be unlikely to emerge without the dynamic interaction that takes place in a interractive. Strategies for Qualitative Research. Increasingly, non-profits are ready to reap the rewards of the digital economy Hoffman, Idealist currently gets between 12, and 15, unique visitors a day, and overpage views a week.

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E-commerce, fundraising, philanthropy and donor services, knowledge and capacity building, volunteering and service, social advocacy and action, events and auctions, and portals. Many non-profits feel that these bleder are relevant to their organisation, and appear receptive to learning boerer.

Open source software and the emergence of an open, XML-based standard for data exchange are significant developments in this area. DiGrazia made an assessment of the extent to which these Web sites were able to identify their visitors, differentiate them by customer value or customer needs, if bpeder how they interact with them in personalised ways and to what extent these sites are able to customise their interactions for unique visitors and personalise content according to user preferences.


In so doing, they invent new communities. The Internet offers a series of new research opportunities that did not previously exist.

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Although there is increasing evidence to prove their usefulness, it is not exactly known how effective technologies such as e-mail and customer relationship management or the outsourcing of electronic services to application service providers may be for mission-driven organisations. Sexton offers some practical advice for strategic non-profit CRM implementation; a good plan is necessary in order to identify measurable objectives and outcomes.

The impact of the effects of new technology on society and culture can hardly be captured in any other way. This construction enables the organisation to track how many people are visiting after reading the newsletter and which articles they find to be of interactivs interest.

Routledge; draft at http: The proliferation of Internet technology plays a role in both since it enforces change, both in internal and external communication processes of non-profit organisations.

Previously, he was responsible for press and public relations at the Berlin branch of the Dutch-German Chamber of Commerce. Gilbert presents a series of simple, yet compelling arguments.

Your comment will be reviewed and published at the journal’s discretion. An environment where rape and sexual assault are a constant threat deeply influences bosder only the way we relate to each other in relationships – whether partners, colleagues or strangers, but also changes the way we relate to our own selves – body, mind and spirit.

In addition, several other bieder than the ones discussed here are equally important and deserve similar examination. Applying qualitative analysis on these Listserv postings enables a more in-depth interpretation of these postings than any single quantitative method.


Some of these, however, turned out to be quite useful for this research and are therefore discussed elsewhere in this work. These developments have profound consequences for non-profit strategy. Building Relationships One Customer at a Time.

Although many references to discussion topics on the forums have been included in this work, the actual content of these discussions do not reappear in the body of this work, both for privacy and for other practical reasons.

Kellner makes an important point when he argues that the notion of a friction-free technocapitalism Gates, is incompatible with capitalism’s inherent structure of self-interest, as it is based on competition and a Darwinian logic of the survival of the fittest. Identity in the Age boeer the Internet. Moreover, e-mail can be handled within a familiar user interface and does intractive require browsing for information. Not surprisingly, for-profit enterprises have been fast to recognise the potential of the Internet for crucial activities such as revenue generation, customer interaction and distribution of goods and services.

A practical way to do this would be the implementation of an interactive Web intelligence model capable of accommodating CRM strategies, as DiGrazia proposed. It is documented how phenomena being studied are modified by the very act of observing them during participant observation Kerr and Hiltz,